littlelogs

Keep a social journal of your work progress as you make and learn things.

October 2016

peter
peter

#outduo is now closed. I still need to delete the DB and decommission the server, but before I do I want to collect the final stats for the past 6 months.

September 2016

peter
peter

Now that I’ve signed the paperwork I can almost make it official - I’ll be starting a 3 month contract on Monday with the Beacon Foundation in Hobart, Tasmania. I’ll be doing a whole lot of professional web development again, after an eight month break.

I’m sure I’ve rallied against ever getting another real job previously, but this is a fantastic organisation to work for, with a cause and mission I believe in 100%, and so it would have been very silly to turn down this opportunity.

I’ll still be continuing to work on both #outduo and #talenthunch on weekends and in other spare time, but they’ll no longer be my primary focus.

July 2016

peter
peter

Created a Medium publication for #outduo and published my first post to it.

I think publishing to a publication may be a better #content strategy than using the separate Outduo Medium account, because I already have some Medium followers compared to starting from scratch.

peter
peter

Sent out an update email to the current #outduo users (post the user feedback survey) to let them know what’s coming in V2.

Continuing to build out the API endpoints and new Outduo client front-end.

peter
peter

Started testing parts of the new #outduo #API in production (sandboxed to its own database).

Can now successfully register a new user and retrieve their simple token (login) via curl.

peter
peter

Pretty unproductive day. Power went out last night and came back on at midday today, so I couldn’t do much coding. Was also distracted by all the snow at my house :)

Did manage to start work on the user registration/login endpoint of the #outduo API (for the Outduo client itself).

peter
peter

In good news, I was able to kick myself back into coding mode for #outduo over the weekend.

After a lot of thought, and feedback assessment, I’m working on the following #pivot:

  • Users can choose from 10-12 preset challenges, such as Workday Steps or Goal By A Deadline (similar to how Fitbit has a limited range of challenges for its users).
  • Users then invite their friends, via email or secret link, to join their challenge. These friends then register and can also add their friends to the original challenge too if they choose to.
  • If a user wants to create a custom challenge, or compete with more friends than the existing challenge limits, then they’ll need to upgrade to a paid plan.
  • Adding new functionality to allow for flexible day scheduling, such as only Mon, Wed and Fri, or any combination of days required.
  • Reducing the focus on user stats, and instead increasing the focus on gamification aspects, such as points and possible rewards. Need to make Outduo less about data, more about fun.
peter
peter

My #outduo pitch tonight could have gone better. I didn’t meet the judge’s criteria, and so didn’t win or even place. It felt more like a competition about who was the best pitcher, instead of necessarily who had the best business idea (even though the winner was well deserved on both counts).

Did chat afterwards with someone very closely connected with the digital/technology fitness space and can see potential there.

Lots to think about before doing any more coding.

peter
peter

#outduo users can finally delete their challenges now. Thought I’d pick a quick task for today so I can concentrate on my pitch for a competition in Hobart tonight.

peter
peter

Made some great progress with the #outduo #api yesterday.

Realising that doing the API first would have made retrieving challenge data so much more easier than how I actually wrote it. When I was building the MVP it didn’t really matter how the code looked, as long as it worked.

Looking forward to rebuilding API-first once I finish getting all my user survey results back and can consolidate a new functionality list.

peter
peter

Results of the first #outduo user survey so far:

  • 2 unsubscribes from the email list
  • 2 responses out of 80 emails sent
  • 2 users indicating that they’ve stopped using Outduo (I’m leaving their accounts active in case they decide to come back again)
  • 1 response was in favour of group challenges, but they also indicated that they weren’t prepared to pay for the feature

In summary, users like the look of Outduo but it doesn’t offer enough functionality to be useful to them right now.

To be honest, the trough of sorrow is looking pretty long, but I’m sure if I keep building out the requested features I’ll get there eventually.

peter
peter

As #outduo has been running for 4 months now, I sent out a brief user survey to its 80 users to hopefully gather some useful feedback.

I’ll also be pitching Outduo this Thursday at a pitch competition, so it would be good to see what some real users think before then.

peter
peter

Latest #outduo stats.

June 2016

  • Homepage uniques: 158
  • Free signups (homepage): 7
  • Conversion rate: 4.33%
  • Free signups (challenge invite): 1
  • Plan upgrades: 0*
  • Users (all): 80
  • Users (paid): 0*
  • Suspended accounts: 0
  • Total daily non-fitness goal completions in current month: 141 (+5.22% on previous month)

*Paid plans are on the way.

June 2016

peter
peter

I attended a #startup #bootcamp last week and pitched #outduo a few times. Lots of positive feedback, including someone saying that the name sounded expensive, but in a good way (as in you’d expect to pay to use it).

Managed to sign up a few more users on the spot after giving them an Outduo sticker and having a chat to them. I’m finding face to face sign-ups the most effective, albeit the slowest method. I’m actually starting to enjoy these one on one interactions too.

peter
peter

Latest #outduo stats.

April 2016

  • Homepage uniques: 154
  • Free signups (homepage): 7
  • Conversion rate: 4.55%
  • Free signups (challenge invite): 0
  • Plan upgrades: 0
  • Users (all): 67
  • Users (paid): 0
  • Suspended accounts: 1

May 2016

  • Homepage uniques: 67
  • Free signups (homepage): 5
  • Conversion rate: 7.46%
  • Free signups (challenge invite): 0
  • Plan upgrades: 0
  • Users (all): 71
  • Users (paid): 0
  • Suspended accounts: 0

June 2016 (so far)

  • Homepage uniques: 118
  • Free signups (homepage): 2
  • Conversion rate: 1.69%
  • Free signups (challenge invite): 0
  • Plan upgrades: 0
  • Users (all): 74
  • Users (paid): 0
  • Suspended accounts: 0

1 year, 1 week ago outduo

0 Heart 5 comments

April 2016

peter
peter

The struggle is real… Unless I’m plugging #outduo every day then I don’t get any new registrations. The new homepage, which will be up by the end of the week, should help hopefully.

I was discussing with a mate earlier this week about how much potential Outduo has a product, and we both agreed that my biggest problem right now is selling it to people.

peter
peter

Having a small break from #outduo dev by spending this week mostly focused on #talenthunch. I’ve finally worked out how to convert user’s question responses into meaningful data that can be matched to a list of occupations.

In the process of drafting 56 questions, across 7 aptitude areas (such as Managerial and Mathematics), which will make up the core of the matching algorithm.

peter
peter

#outduo #stats

March 2016

  • 1,285 homepage uniques
  • 61 users
  • 67 new registrations (via homepage)
  • 7 new registrations (via invite acceptance)
  • 13 suspended accounts
  • 24 users active (logged data during the month)
  • ===
  • 90 challenges
  • 106 challenges created
  • 16 challenges archived
  • ===
  • 30 challenge invites sent
  • 8 challenge invites accepted/duos created
  • 1 challenge invites declined
  • 19 challenge invites pending
  • 2 challenge invites deleted
peter
peter

Decided today to stop all active #outduo marketing until the following tasks have been completed:

  • Homepage redesign to focus on the features and benefits of Outduo (with screenshots)
  • Sign up flow reconfiguration to focus on user registration first, followed by challenge creation and adding challenge players
  • Addition of remaining basic functionality, including passwords resets and account preference editing
  • Redesign of the some user views, including swapping out the “Challenge a friend” screen for an “Add players” screen (similar to how Fitbit does this in-app).

Once all the above is complete I’ll continue working on getting the Pro plans functionality up and running.

March 2016

peter
peter

Getting new users is hard…

FB ads aren’t working for me, I’m spending ~$0.40 per click through to the #outduo homepage but only achieved about 5 sign ups. Twitter is a dead-end at this point without a mass following.

Need to come up with a proper plan of attack that doesn’t involve spending lots of money and/or shouting into an empty room (social media).

peter
peter

Completed some #outduo data cleansing; suspended 12 accounts that were using obviously fake/spammy/random/test email addresses and first names, and archived 16 challenges that were associated with these suspended accounts.

This takes my legit user count down to 59 with a total of 84 challenges (down from 71 and 100 respectively).

peter
peter

Today was a planning day for #outduo. I’m partnering with a local cafe in Wellington on a day in April to give away free coffees to new users.

peter
peter

Going to rejig the public #outduo steps leaderboard so that’s opt-in, not opt-out. I shouldn’t make assumptions about other people’s privacy, it never ends well.

peter
peter

Now that #outduo has hit 60 users, I was expecting to get some support emails but there’s been nothing yet (yes, my email is working).

I realise that a lot of the HN traffic won’t ever return to the site, but no support emails means 1 of 2 things:

  1. Very few users are actively using the site (logging daily progress), or less likely;
  2. Users are not experiencing any problems and/or not reporting any bugs they’ve come across.

I realise some people would love to not get more emails, but I’m not one of the them ;)

peter
peter

After my brief Hacker News traffic spike, where I got to number 15 on the front page, the #outduo stats for March aren’t looking too bad.

Before HN:

  • 178 homepage uniques
  • 24 new registrations (via homepage)
  • 2 new registrations (via invite acceptance)
  • 26 users active (logged in during the month)
  • 43 challenges created
  • 9 challenge invites sent
  • 3 challenge invites accepted/duos created
  • 0 challenge invites declined
  • 6 challenge invites pending

After HN:

  • 924 homepage uniques
  • 44 new registrations (via homepage)
  • 6 new registrations (via invite acceptance)
  • 50 users active (logged in during the month)
  • 70 challenges created
  • 22 challenge invites sent
  • 7 challenge invites accepted/duos created
  • 0 challenge invites declined
  • 15 challenge invites pending
peter
peter

Did not expect that! #outduo just popped to the top of Show HN. Here comes the traffic!

Will be interesting to see how many hits convert into legitimate accounts.

peter
peter

I’m now prioritising #outduo features to build based on user count. At the current count of 23 I’m concentrating on password resets (users quickly signing up are more likely to forget what password they used) and other account editing views.

I’ve also been thinking about about a few different monetisation ideas, including going down the platform route (PASS). Right now it’s too early to try and monetise the existing user base, but it’s definitely a medium-long term goal.

peter
peter

Latest #outduo stats post public launch:

Current month

  • 113 homepage uniques
  • 21 new registrations (via homepage) - 18.58% conversion
  • 1 new registrations (via invite acceptance)
  • 22 users active (logged in during the month)
  • 40 challenges created
  • 6 challenge invites sent
  • 2 challenge invites accepted/duos created
  • 0 challenge invites declined
  • 4 challenge invites pending

Overall

  • 22 registered users
  • 40 challenges created
  • 6 challenge invites sent
  • 2 challenge invites accepted/duos created
  • 0 challenge invites declined
  • 4 challenge invites pending

If you’re interested, my one metric that matters is the total number of challenge invites accepted/duos created because this will be my key to growth (more duos created = hopefully more challenges created by new users = more challenge invites sent = more challenge invites accepted).

peter
peter

Now that I’m getting a couple more #outduo signups, I’ve upped the Fitbit polling time from every hour to every 15mins (until I’m 100% confident that Fitbit Subscriptions are working as needed).

In related news, despite my social media connections happily plugging Outduo for me I haven’t had a mad rush of signups. Have also submitted both the site and my Medium post to HN, just in case this sparks any interest from that crowd.

peter
peter

Added very basic insight messages to #outduo step challenge cards that appear based on either your personal or duo progress.

2 examples:

  • “Only 8146 steps to go to reach your goal.”
  • “You’re currently beating Robert, keep going!”
peter
peter

Updated the #outduo beta signup page to hopefully make it slightly less confusing for some new users. I think the new copy also better reflects the key differentiator for Outduo, accountability, than the previous 1 liner did.

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